Samung Unpacked

"Annually, Samsung introduces new products boasting outstanding features. However, leading up to the grand unveiling, we aimed to pique the interest of their fans by pushing the limits of out-of-home advertising. It all began with a single innovation."

Ask: Develop overall look and feel for mobile launch. Generate engagement/buzz. tease new product features: SPen, Mobile Gaming,and GalaxyBuds.

Role: Designer/Art Director Creative Director: Mike Mckay

Concept execution and campaign look and feel brought to life in colaboration with ManvsMachine.

Social post product teaser.

Digital out of home South Korea.